Denver University Psychology Department
LoveAllways
The phsychology department reached out to me to help with a creating designs to help recruit participants for a new research study called LoveAllWays. The study is focused on newly married LGBTQ+ couples.
Brand Design
They requested a logo and brand design to really connect and make an impression of the research project. The request was to incorporate the colors of the LGBTQ+ community, making sure it included every one.
Process
Strategic workshop
Mood board
Competitive Analysis
Sketches and Roughs
Color design
Typography
Finalized logo designs
Illustrations
Custom illustrations were designed for social media and marketing materials. The focus was to create an illustration system that spoke to the focus group and the community. We wanted to relate to everyone. I worked closely with a content designer on ideas to be consistent with the messages.
We created several different storylines that started with the beginning of relationship, what relationship issues that may be developed, and then finishing with a happy ending.
Process
Strategic workshop
Mood board
Storyboarding
Sketches and Roughs
Color design
Typography
Final vector illustrations
